Ground breaking wedding gowns brand, that for more over a decade led a revolution in the accessibly and price range for brides. The brand incorporates three different platforms – READY2WEDD studio for personally tailored wedding gowns, An OUTLES Studio for second hand wedding gowns by the best designers in Israel, and SMART BRIDES the biggest and leading fair for wedding gowns.

In the branding process a special emphasis was on creating a logo that can combine and represent all three platforms as one, while expressing elegant and prestige and at the same time accessibility and softness.