For over 20 years, the festival has prided itself in hosting more than 100 shows from all over the world. In the branding process there is an emphasis on the values of the children’s classical theater, which are based on simplicity, authenticity and naivety. This values are expressed in the simple and clear formulation, and its color palate of the branding. There is an intention to convey an atmosphere of fun and joy, using elements and motives, which children and their parents identify with the theater experience.